As a marketing tool, Twitter marketing is amazing.
Many small business owners look at me blankly when I suggest considering Twitter as a marketing tool. Done correctly and consistently any business can successfully benefit from integrating Twitter marketing into their advertising channels and promote their brand message.
The best way I can walk you through the important steps of effectively using Twitter in your marketing strategy is to break them down into bite-size explanations.
Case Study – Twitter Marketing For A Pottery Business
I recently met a lovely lady starting her local pottery business. We were discussing the mix of social media tools that might work for her new business. She had heard other business owners say Twitter marketing didn’t work for them. My answer, you don’t have to use every social channel, but don’t rule Twitter out because it may not be working for another business.
Find a mix of tools that works for you, and stick to it as long as it works.
The Twitter tips below are geared toward my potter friend, but are applicable to ANY business that wants to achieve success using the power of Twitter.
Create A Username For Your Brand
The maximum length of a twitter username is 15 characters. Create a username that represents your brand in 15 characters. Think carefully how you will shorten your brand name if longer than 15 characters. Reuse your Twitter username across platforms like Pinterest, ScoopIt, Paper.li . Fans and Followers will start to recognize your “handle.”
Build Your Brand Over Time
All social media channels take time to build relationships. Start to build your brand presence in your local area with family, friends, and other local businesses. Just like face-to-face engagement, be courteous; thank people for following or retweets and reply to comments and questions.
Look At How Other Brands In Your Industry Use Twitter
Not sure what to tweet for your business? Search similar industry brands and learn how they use Twitter; find these industry partners using #hashtags. A ton of great information can be gleaned from following other industry tweeters.
Hit or miss tweeting will not grow your brand presence. Be consistent with your tweets. Use a scheduling tool like Buffer, HootSuite, orInfusionSoft to help maintain consistency. Try tweeting 2-3 times a day and modify your schedule for best times to post.
Mix up the content of your tweets but keep it brand focused. If you are promoting a “widget” make sure to tweet about your widget. DON’T tweet about every other topic except your brand.
Below are examples of possible tweet topics. I’m using the pottery market niche to illustrate the concept that ANY business can incorporate a twitter stream into their advertising portfolio.
Business Related Tweets
• Products – text only. Tweet about what you are working on that day. “Demonstrating to student how to wedge the clay. Those are my cousin’s hands.” “Finished up… Now to dry out and head for the kiln.”
• New Products – text. “Getting ready to glaze a brand new porcelain plate in blue, LOVELY.”
• Products – With Images
• New Products – With Images
• Specials – Promote specials, “Handmade Pottery Large Desert Red Mugs 12-14 ozs, 25% off.”
• Events – “Come join us at the 25th Fall Harvest Event.” Provide a link to the event and where you are located, “I’ll be at Booth #59.” Tweet about the event as its happening; add video or pictures to your Tweet.
• Hashtags – Check what other industry partners are using as hashtags. In this example, common hashtags are: #pottery, #porcelain, #clay, #glazed, #handmade, #gifts, #art
• Gift Ideas – Weddings, Graduation, Holidays. “Show your Mom some love; lovely glazed keepsake boxes” or “#Holiday Christmas Tree Snowflake Coffee Mug.”
• Links – Add links to your blog, website gallery, and other social platforms.
There is really is no right or wrong way to use Twitter; it all depends on what you want to get out of it! As a marketing tool, Twitter is amazing. As an information tool to engage and help your customers, it is extraordinary. Do you see how Twitter can be a big piece of the social media puzzle? Share your thoughts by leaving a comment. I’d love to hear from you.
Image Credit: http://www.flickr.com/photos/_johnrod/