Summer is nearly here!
How do you stay motivated during the long days of summer? Ideas from RingCentral to keep your business focused and your sales flowing.
While some of us relate the long, warm days of the season with family picnics, backyard barbecues and carefree vacations at the beach, many small business owners identify the months of June, July and August as that stressful time of year when sales come to a screeching halt.
Is the summer slowdown inevitable? Or are there ways to keep business flowing 12 months a year? Inevitably, some clients and prospects are going to be on vacation and unavailable. But business still happens in the summer – and, in fact, the warm-weather months can provide substantial sales opportunities for businesses that use the time wisely by continuing to drive sales and by getting prepared for busier times to come.
Here are just a few ideas to overcome the summer slowdown:
First, it’s important to establish the mindset that yes, you really can make money in the summer. Don’t let the idea of a slowdown become your self-fulfilling prophecy. By staying positive and focused, you’ll undoubtedly have more success than if you’re simply telling yourself that it’s just not worth the effort.
Reconnect with Cold Leads
The temperatures might be heating up, but you probably have at least a few cold leads that you could reconnect with. If current customers are unavailable, go through your contact list and follow up with those who have dropped off your radar. More often than not, they’ll appreciate the follow-up; you might just make a sale that you weren’t expecting.
Promote, Promote, Promote
Summer is the perfect time to experiment with new ways to promote your business. Use this time to try strategies such as pitching your business to local media or increasing visibility with a Facebook page. Or consider marketing your goods or services in a creative way. You can also advertise in a publication to reach out to a new target market. Many media outlets even offer summer discounts!
Increase Your Knowledge
It’s amazing how much easier it is to focus on learning something new when the phone isn’t ringing off of the hook. Have you been putting off taking an online training course or learning that new software package? Summer is the time to go for it! With a little quiet, you can learn something new that might substantially help your business.
Create a Summer Friendly Discount (or Product)
I’m always tentative when I mention creating a product because seasonal items don’t always work out for every industry. Creating summer products also requires several months in advance of figuring out what said product is, the budget for everything involved if needed, a promotion and marketing plan, and much more. Plan ahead well in advance if you do decide to create an exclusive item for the summer.
In the meantime, offer a discount during the summer to entice more customers your way. Apparel websites are great about filling up your Outlook inbox with multiple savings throughout the week, but go beyond email and get imaginative. Post “secret” deals to Facebook fans which also serves as an excellent way to keep your brand’s fan page from growing stagnant.
Plan out your new programs and offers now!
With a more leisurely pace, you will be able to plan out, rewrite, tweak and perfect them at a much more relaxed pace. Not only will it be more enjoyable for you, but your clients will feel your joy as they read your copy. Wouldn’t it be lovely to come up with an exciting new offer with your feet in the grass or toes dipped in cool water?
Take some time out to ‘meet’ other entrepreneurs and do some networking, both offline and online.
You can either join a discussion forum or group, or set up your own (but only if you think you will have the time to manage it when summer’s over and the real work begins). Networking’s a great way to find out what’s new, what others are doing, and what you can offer.
Whatever you’re doing this summer, have fun!