Simple Tips Your Small Business Can Implement NOW To Generate A Marketing Buzz!
I love this time of year! As I sit here writing, the windows and doors are open and a warm breeze is blowing through the house.
Nature is abuzz. Bees are humming, birds are singing, the wind chimes are playing a melody. Businesses that create a marketing buzz around their product or service draw customers—that doesn’t mean the most expensive marketing approach, it does mean a memorable one. A buzz leaves an impression in the minds and the conversations of those looking for your particular service or product.
Here are seven ideas to get you started. Take action on one or two. Choosing more than one or two ideas runs the risk of watering down your focus. Once you’ve mastered one idea and you are seeing the results you’re after, try another.
One more tip, whatever marketing buzz idea you choose, be focused, be patient, and don’t stop. Think of the bee buzzing around. It doesn’t land once and stop, it keeps moving.
- Website Buzz. What’s the vibe of your site – fun, informational, practical? Is it easy for your customers to navigate your site on a desktop or laptop computer, and on mobile devices? In a recent Microsoft survey:
“90% of consumers said they would consider taking their business elsewhere rather than work with a company that uses outdated technology.”
How about your website links are they up-to-date and error free (no 404 messages)? Run a link check and correct broken or out-of-date links, including image links. What about business contact information? Are your name, address, and phone number on each page of your site AND easy to find? Are your social sharing buttons front and center? Take the time to create a buzz around your website—it’s real estate you own on the web!
- Social Media Buzz. Conversation matters! Ask your fans for ideas, what are they interested in learning about your product or service. Invite them to post an image in response to a question, like “favorite way to use your product.” Post consistently with the content your customers want to see. The goal is to engage, engage, engage.
- Video Buzz. Video has exploded on social media.
“Facebook is now serving more than 4 billion video views a day on the network. That’s up a cool billion from January and quadruple the daily views reported in September.” Marketing Land
Take advantage of it! Create short, buzz-worthy promotional videos for your social media channels. Craft a video promoting new products or create a “How To” instructional video. Use your smartphone, mobile device, software like Camtasia Studio 8, or an online tool like Vimeo. Attention spans are short, so tailor your video by keeping it less than three minutes.
- Referral Buzz. Offer existing customers a free product, a free month of service, or some other reward for referring new customers. Word-of-mouth is powerful. Your friends telling friends about your business is a valuable strategy.
- Event Buzz. What better way to get people and the media talking about your company than hosting an event to remember? First, define your goal(s). Will the event be a product launch, customer appreciation happy hour, or maybe a networking event? By defining the purpose of your event, you can identify your audience and craft a consistent message. Market the event on your social media channels – It helps bring in the business and creates an online buzz.
- Team Up With Another Business Buzz. Teaming with another business cuts the cost and doubles your business advertising reach, a win-win strategy. Choose a business that is compatible with yours. Remember to ask your customers to bring friends (potential customers). Teaming isn’t only an offline strategy. Tap into your online business colleagues and create an exclusive offer or host an online event together.
- Extended Hours Buzz. Offer extended hours. These days, the notion of core business hours can result in lost customers. Depending on your business type, adding extended hour alternatives for customers might mean the difference between a sale or not. One of the locally owned pet supply stores I frequent extends their hours on Fridays. Great service for customers working core hours, and their competition is closed for the day!
The new social customer has high expectations. Be creative with online and offline strategies – create a marketing buzz that keeps your business humming and stays at the top of your customer’s mind.
I would love to hear from you. Do you have a marketing buzz tip? Share one of your most creative marketing ideas that might help another local business market locally!
Image Source: Pixabay